About

Digital B2B Marketing is a blog written by me (Eric Wittlake), covering topics across digital marketing, B2B marketing and marketing analytics. I started this blog as a way to hopefully share and refine perspectives in an open forum. Expect to see a mix of my own perspective or analysis, cases studies or results from programs I can share, and likely a few links to others and rants on what I see happening in the industry.

My marketing career started in digital media, including online advertising, analytics and research and I have been focused on B2B marketing for the last four years. Over the last ten years, I have had the privilege of working with some great clients, including Intel, LinkedIn, BMC Software, Ciena, Qwest Business, Polycom, Barclay’s Global Investors, Fidelity Investments and IBM.

Today, I run the media practice at Babcock & Jenkins, an integrated agency specializing in B2B marketing and with a strong base of enterprise technology clients. Opinions expressed here are my own.

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