Connecting Thought Leadership to Sales

perfectly aligned

Perfect alignment

Chris Koch’s most recent headline really caught my attention: Three Ways to Link Marketing to Revenue without Metrics. Beyond a great headline, he has great advice for marketers to ensure content and thought leadership is tightly connected to sales.

Here are Chris’s three key points:

  • Connect ideas to offerings: tell a story that extends from vision to implementation
  • Use ideas to attract and nurture leads
  • Train salespeople to use and talk about ideas

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