Is Anyone Left to Click Your Ad?

Cat and Mouse

Who is Clicking Your Ad?

In 2007, 68% percent of internet users did not click banner ads in a given month. In 2009, that number increased to 84%, and only 8% of internet users represented 85% of all clicks. These results are from ComScore research.

Now Collective Media released new research showing 99% of internet users do not click ads. If your marketing plan is dependent on a click, your audience is getting smaller. A lot smaller.

Two things are particularly notable about this trend for marketers. Read more of this post

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