Social Media is Lowering Our Content Standards

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling.

Here are signs that sharing content may have become more important to you than the content itself:

  • You have started reading in order to find content to share, not because you want to spend time reading content.
  • When you find content you REALLY like, you have to share it differently, emphatically stating how great it is to differentiate it from the only OK content you shared before. (ie “LOVE this post! …” or “+100 RT …”)

If so, it is time to stop listening to the social media experts, the ones Read more of this post

Content Curation: The Oldest Media Activity

Media companies have always curated content. With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content.

Kitty on a pile of newspapers - from Brit Randolph on FlickrAs marketers become publishers in their own right, it is natural they become expert content curators also. In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer, Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands. That is one of your objectives, right?

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