Content Marketing and Choose Your Own Adventure Books

Choose Your Own Adventure books were a staple when I was growing up. I could read them for hours, choosing different paths and seeing each outcome unfold.

Original Choose Your Own Adventure

As a child, these books gave me a sense of control, they engaged me with choices and opportunities throughout the book.

Today, B2B marketers use content to meet the information needs of their audiences. However, the experience is often built on the assumption the marketer knows best, with a carefully planned stream of content dictated for each person. Read more of this post

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