Five Keys to Creating Content that Drives Awareness

StartCurrent marketing wisdom says content should be mapped to buying cycles. Yet according to a study from MarketingProfs and Junta42, 78% of B2B marketers say awareness is an objective of content marketing.

Question: Where is awareness most valuable in the buying cycle?
Answer: Early stage research and creation of a consideration set.

Question: Would it be better if prospects where aware of your company when they started the research process?
Answer: “Well, DUH!”

It is time to step back from planning content for the buying cycle and focus on Stage Zero Content. Read more of this post

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