Beyond Lists: Use Filters to Manage Twitter

Manage Twitter with Filtering in TweetDeckWe each build our own communication channel on Twitter, choosing who to follow and list. However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters.

If your Twitter stream clogs up every evening with color commentary on a TV show, filters can remove it, without unfollowing people you otherwise appreciate. If auto-post applications are filling your stream with drivel, filters can cut through it.

Filters change the list/follow/unfollow decision, giving you more control over the tweets you see from each person. The difference in the stream of a single person may be minor, but across even 50 people, filters can be the difference between a stream of noise and a source of content and conversation. Read more of this post

Is Free Costing You Your Social Media Reputation?

Advertised Price: Free. Real Price: Your Reputation and Influence.

How much will you pay for a service that saves you time in social media? Judging by the $1 to $10 per month price tags for a number of tools, outside of business accounts, it isn’t very much. However, increasingly companies are asking us to pay by promoting their products and services to our connections.

A number of tools and services are available for the cost of social promotion. I can imagine the mindset of those creating these tools:

  • Create word of mouth support for our offering.
  • Drive traffic and increase our advertising revenue.
  • Expand our user base and increase opportunity for a big cash out.

The challenge is, required sharing does not create credible word of mouth. Paper.li and TrueTwit are both illustrations of the problems that arise when companies require promotion to your connections. Read more of this post

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