TV Really Is Easier to Measure than Social Media

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media.

Social media proponents responded, defending social media’s measurability and highlight the data social media provides. My favorite was this tweet from Jay Baer (who I have a tremendous amount of respect for and I don’t disagree with lightly).

http://twitter.com/#!/jaybaer/status/93742009034084352

The problem is, most social media measurement is myopic. Read more of this post

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