Three Social Media Lessons Learned

There is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself.

In that light, here are three things I have learned through my increased involvement in social media and starting this blog seven months ago.

Find the UnexpectedNo one is so brave that he is not disturbed by something unexpected.  Julius Caesar

Until I actively engaged in social media, you could not anticipate the type of return I would see. The real results from my social media involvement have nothing to do with numbers. Not only has it exceeded my expectations, the return has come in areas I never considered.

Over the last few months, I have had exposure to pre-launch initiatives from a number of companies, including Bizo’s Switchboard, which I was able to share here the day it was released.

I have developed new industry relationships, some with people I have had tremendous respect for over the years, but who hardly knew I existed before. I’m awed by this democratizing power of social media. Read more of this post

3 Questions For When Mobile is the First Screen

my iPhone family pileMobile devices are expected to be the primary mode of internet access in the next three years. This is worth saying again: Your company’s digital experience will be primarily via mobile devices.

The current response from marketing falls woefully short of where they need to be in a few short months.

Discussions of mobile marketing quickly turn to apps, mobile sites and how to make content mobile-friendly. Even when embraced, this response is eerily similar to early websites, which extended brochures to the web by merely converting to HTML and adding hyperlinks. Read more of this post

When Measurement Misleads: A Lesson From Triberr’s Downtime

I’ve have been using Triberr for about two months. Last week, Triberr was down for upgrades. All of a sudden, my posts, normally shared by 25 to 30 tribe members, didn’t have any automated support.

What’s Triberr? It’s a platform for forming tribes of bloggers that support each other by tweeting the posts of other tribe members.

Over the last month, the traffic here from Triberr has steadily increased. I was hooked on the numbers and started to see the increasing traffic numbers as success. But it wasn’t my success, it was Pam Moore’s and Michael Brenner’s success. I was simply fortunate to have been invited into their tribes.

Suddenly, despite the warnings I give others, it happened to me. I was focused on the metrics and forgot why I started blogging. I let measurement trump purpose. Read more of this post

Three Principles for the Future of Marketing

The TunnelIn the future, marketing must be valuable. But that isn’t enough.

Earlier this week, Michael Brenner outlined the future of marketing, drawing from last fall’s future of advertising article in Fast Company. It is a great perspective. The question is, how do you accomplish it? How do you, as Michael said, “create communities of customer advocates and evangelists”?

There are three principles to excel in the future of marketing that Michael presented and create the advocates and evangelists Read more of this post

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