Online Advertising WILL be Regulated

Red graphite pencils leaning on stack of thick booksOnline advertising has a major perception problem. Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising. It doesn’t matter what data marketers actually collect and use or if individuals can control the data collection. What matters is perception has turned public opinion, and Congress, against practices in the industry.

Bolstered by reporting like What They Know from the Wall Street Journal, regulatory scrutiny is coming. Read more of this post

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