Three Reasons to Give Me a Solution, Not a Sales Pitch

Closed for businessWe don’t want to be sold. When we expect a sales pitch, we put our defenses up, or just turn away.

We always need solutions to challenges. Lower cost, reduce risk, increase visibility. Your solution does that, right? The problem is, everyone else’s does too. Claims like these are so broadly used in marketing they have become cliche and have lost nearly all meaning.

The answer is to show me your solution. No, not the worn out demo, where I commit my time and you share a mostly canned view of your product. Skip the traditional positioning step and tell me what you will do specifically for me.

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