Remove the Barriers to Strategic Planning in B2B Marketing

As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. The goal is to create a strategy that survives the full year (and beyond) and gives you a framework for more tactical planning, execution and optimization.

Today, many companies have replaced strategic planning with a set of goals and tactics, without a formalized marketing strategy. Read more of this post

When Measurement Misleads: A Lesson From Triberr’s Downtime

I’ve have been using Triberr for about two months. Last week, Triberr was down for upgrades. All of a sudden, my posts, normally shared by 25 to 30 tribe members, didn’t have any automated support.

What’s Triberr? It’s a platform for forming tribes of bloggers that support each other by tweeting the posts of other tribe members.

Over the last month, the traffic here from Triberr has steadily increased. I was hooked on the numbers and started to see the increasing traffic numbers as success. But it wasn’t my success, it was Pam Moore’s and Michael Brenner’s success. I was simply fortunate to have been invited into their tribes.

Suddenly, despite the warnings I give others, it happened to me. I was focused on the metrics and forgot why I started blogging. I let measurement trump purpose. Read more of this post

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