Has Your Passion Been Lost In Your Marketing Process?

Tomatoes in Seed Starting AreaI had not spoken to Lisa in a year, and only a handful of times ever. So imagine my surprise when Lisa greeted me and then said “you grow Momotaro tomatoes, right?”

Wow, that is making a connection. That is what relationship marketing should be about. Connecting on a common interest and common passion. That passion is what B2B marketing is missing. As personal relationships in your business are replaced by machine-personalized communications, your passion has been lost.

Lisa, who runs Our Little Farm and Nursery, a small local business that sells, among other things, vegetable starts, immediately found something we have in common, and she is passionate about it. In the spring, she grows more than 100 tomato varieties alone for sale as starts at their small farm and local farmers markets. Her passion is clearly reflected in what she does.

In B2B marketing, you build relationships around Read more of this post

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