Which Social Network is Right For B2B Marketing?

When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Take a quick look at the very different sharing patterns of the three sites below.
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Twitter IS Social

This morning, eConsultancy posted Twitter isn’t very social: study, a review of recent research from Yahoo, taking the position that Twitter is not a social network. In fact, they question if Twitter is more of a broadcast medium than a social medium.

The statistic circulating through Twitter (by the way, being shared between connections on Twitter, but I won’t belabor the point) is that 50% of all content consumed on Twitter is generated by only 20,000 users. The elite, the top 0.05% of twitter users, create 50% of all content consumed on Twitter. Sound impressive? It’s not.

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